I have added 96 HQ pictures of “The Mentalist”. They are episode stills, promotional pictures and behind the scenes pictures. Click the thumbnails to be taken to the albums.
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Samsung Electronics Australia has signed Australian actor Simon Baker of The Mentalist fame to front its new brand campaign.

The actor and the campaign will be communicating the company’s ‘Turn on Tomorrow’ brand positioning.

The locally developed campaign, set to air later this year and created by Leo Burnett, will be around Samsung’s pursuit of a better future through delivering product and service innovation. The campaign will communicate the company’s technical innovation across audio visual, IT, telecommunications and white goods categories.

Lambro Skropidis, head of corporate marketing, Samsung Electronics Australia, said: “We believe now is the right time to communicate to Australians not only our diverse product offering, but more importantly our drive to always stay one step ahead of the market and deliver genuine technological innovation that improves people’s lives.”

He added: “Simon was the perfect choice to represent this new chapter for the Samsung brand as he is excelling in his field, passionate about what he does and driven to succeed, making him the ideal figurehead for our brand.”

Baker is an Australian film and television actor who is currently the star of Channel Nine’s television series The Mentalist, and has starred in films including The Devil Wears Prada and L.A. Confidential.

The new campaign is expected later this year. [Source]

We have a new twitter account for this site now, so if you have a twitter, follow us @SimonBakerNet!

I have added scans of Simon in the April 2010 issue of In Style.

I have updated the gallery with all the recent events that were missing.

“The Mentalist” star Simon Baker and Paul Bettany are in negotiations to join the cast of “Margin Call,” an indie thriller that tackles the recent financial crisis.

Written by J.C. Chandor, who also directs, the project revolves around employees of an investment bank during a tumultuous 24-hour period during the 2008 financial collapse.

Baker will portray a ruthless, high-powered securities broker who oversees the characters played by Kevin Spacey, Stanley Tucci and Zachary Quinto and drives his colleagues to win by any means necessary.

Bettany will play a top-tier trader, unabashedly unafraid of who he is even as the crisis deepens.

Quinto is producing with Neal Dodson and Corey Moosa, his partners at Before the Door Pictures. Also aboard to produce are Joe Jenckes and Benaroya Pictures’ Michael Benaroya and Robert Ogden Barnum.

The film begins shooting next week in New York.

Baker has been nominated twice for a Golden Globe and once for an Emmy for his portrayal of private eye Patrick Jane on CBS’ hit show “Mentalist”. He appears in Michael Winterbottom’s “The Killer Inside Me,” opposite Casey Affleck, Jessica Alba and Kate Hudson, which is being released by IFC Films. He is repped by CAA and Untitled.

Bettany, repped by WME, Affirmative Entertainment and Independent Talent Group, recently wrapped “The Tourist” with Johnny Depp and Angelina Jolie. He next stars as a vampire hunter in the post-apocalyptic Screen Gems flick “Priest.”

Hey everyone! The trailer for The Killer Inside Me has been released. I will add it to the media archive and make screencaptures of it later but for right now you can watch it below:

Just added some photos of Simon from the 16th Annual SAG Awards to the gallery so check them out below! Also added a new layout to the main site thanks to Hilary. Let us know what you think.

Added two videos of Simon from the Golden Globe Awards thanks to Brianne to the site. I’ll be building a video archive soon and will add them to that but for now they’re downloadable here:

Simon didn’t win last night but he looked very dashing! I also have photos of Simon at GDay USA 2010 Black Tie Event as well:

67th Annual Golden Globe Awards

Celebrities Sign Car For Charity at 67th Golden Globes

smartwater Hydration Station at the Golden Globes Red Carpet

GDay USA 2010 Black Tie Gala